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Water Cooler Group Expands Client Base With New Strategic Approach

October 31, 2014
By Steve McClellan
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Media Storm @MediaStorm411
Deign your own Oscar, sure. LEGO continues to find innovative ways to marke...

MS Report: Digital Trends for 2015

February 2015

Fresh from our resident technology gurus Charlie Fiordalis (Chief Digital Officer) and John Collins (Managing Director iTV), is our 2015 Digital Trend Report. Highlighted are the Top 10 digital movements the industry will be seeing and the potential impact upon brands.

Click here to take a peek…

http://we.tl/vYTqvtrfVf

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The NBA's Marketing Will Get More Aggressive Under New CMO

October 10, 2014
By E.J. Schultz
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Why Everyone Wants to be in Media

September 8, 2014
By Antony Young
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Media Storm @MediaStorm411
Our partner WGNA turning SXSW into a "Witches Playground":

http://t.co/EMK6...

It's Time to Move to C7 Ratings

May 6, 2014
By Antony Young
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How to Fix Ad Fraud (and Why Publishers Should Pay)

May 30, 2014
By Charlie Fiordalis
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Media Storm @MediaStorm411
Brands to increase data, mobile and social budgets:

http://t.co/03KFjxfEzw

With Organic Reach Dwindling, What Good Are Facebook Fans to Brands?

May 27, 2014

There was a time (as recently as early 2012) when fan count was the gold standard against which brands measured success on Facebook. More fans lead to more reach, which lead to more engagement, which ultimately lead to an overall lift in brand awareness and (hopefully) affinity, sales, revenue, etc.. And all of that was free, beyond the initial acquisition of fans, which, in the in the early days, could be done in bulk and for cheap, depending on how flexible a brand was willing to be…

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Agency Viewpoint: It's Time to Move to C7 Ratings

May 6, 2014
By Antony Young
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Viewpoint: Cosmo’s Sponsored Cover is Not A Big Deal

April 8, 2014
By Antony Young
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Media Storm Signs Eyeview as Exclusive Partner

April 22, 2014
By Michelle Castillo
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New Hires In Light Of Recent Growth

March 25, 2014
By PR Newswire
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Interactive Ad to Highlight the Super Bowl Commercial Line-Up

April 24, 2014

H&M will deliver one of the first, most high-profile attempts at interactive TV advertising during the 2014 Super Bowl with a spot for it’s Bodywear clothing line designed by David Beckham. This year’s Super Bowl, aired on February 2nd, will allow owners of Samsung Smart TVs to shop using their television remotes in real time. While Beckham’s ad is running, a small pop up window will appear on-screen that will allow viewers using the aforementioned TV sets to purchase…

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Antony Young @antonyyoung
Great deck on insights to inspire the planner in you. Thanks @AKocheilas #...

Chipotle: Producing a TV Series Without Showing a Burrito, Chipotle Takes a Risk

March 3, 2014
By Antony Young
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Media Storm @MediaStorm411
Interesting use of tech:

http://t.co/phWXC3djOr