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Nielsen's Total Audience Tool -- a first look:


POV on Twitter AutoPlay

June 19, 2015

On 6/16 Twitter made a big announcement: natively uploaded Twitter video will run on autoplay.

Rather than requiring a click to play, videos will now autoplay for all natively uploaded video, GIFs and Vines on desktop and iOS platforms. Autoplay will be rolled out to Android users in early July.

What does this mean to marketers?

With Twitter’s natively uploaded videos now available on autoplay we expect to see a higher reach at significantly lower CPVs then experienced in the past. According to Twitter’s tests, autoplay video increases recall by 14% while video completions experienced a 7x rise over previous levels. Keeping in line with Facebook, Twitter will consider a video view when a video is seen 3 seconds or more. Everything else remains the same (specs are unchanged and videos will need to be uploaded natively for optimal performance).

To fully understand the impact, we are doing our due dilligence by testing video performance on Twitter to compare results against other social publishers. Goal is to understand how this measures up to Facebook who is the video gold standard with some of the lowest CPVs and highest reach in the industry.

We will update soon.

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Water Cooler Group Expands Client Base With New Strategic Approach

October 31, 2014
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The NBA's Marketing Will Get More Aggressive Under New CMO

October 10, 2014
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Media Storm @MediaStorm411
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Successes from Across Our Teams

June 16th, 2015

STARZ had its best original series rating with Power bringing in 3.62m viewers. The premiere telecast did over double season one premiere audience.

TV One had its best May delivery ever in key demos. In primetime the network grew 35% year-over-year among P25-54, was up 25% among P18-49.

The 2015 NBA Finals is the most-watched and highest-rated ever on ABC through four games (Nielsen). The series is averaging 18,896,000 viewers (P2+) up 28 percent from last year’s Miami-San Antonio series.

Click to read more…

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Media Storm @MediaStorm411
NYC will take the TV's out of Taxi's:


Programmatic TV will be a $10 Billion industry in a few years

May 2015

Budgets allocated for programmatic TV buying, as well as the average cost of programmatic buys across platforms, are expected to surge over the next few years, according to the latest report from IPG Mediabrands’Magna Global.

Programmatic TV — in this case defined as all spending transacted through a technology platform rather than a traditional insertion order – will represent 4% and $2.5 billion of U.S. TV budgets in 2015, the company reported. That sliver will increase to 17% and $10 billion of TV budgets by 2019, according to Magna Global.

“While the U.S. programmatic TV market, where most of the experimentation and development is happening, is still very small (2-3% of TV budgets in 2014), it is expanding,” the report says.

“It’s nascent and can only grow from here,” Vincent Letang, exec VP-director of global forecasting for Magna Global, said in an e-mail. “TV, and other electronic media such as digital out-of-home, can use some of the technologies and data used by digital media formats to develop programmatic/automated trading, audience buying and advanced targeting.”

Magna breaks programmatic TV into two categories: audience buying, which represents the majority of programmatic TV and reaches over 95 million households, and “household addressable,” which reaches over 30 million households and “will become a significant portion of the total in the near future,” the company said.

The company defines the household addressable method of programmatic TV buying as a way to target demographics via local buys served through cable operators’ set-top boxes.

Audience buying is more broad, as Magna Global defines the term: It’s focused on targeting specific consumers using audience data wherever those consumers may be watching TV. It’s not necessarily dependent on serving ads through set top boxes.

“Household addressability, for instance, is about to take off when more MSOs will activate set-top-box-based software to be able to target a larger sample of their subscribers with live linear substitution commercial,” said Mr. Letang, referring to cable and satellite companies. “All major MSOs have plans to make that happen in the next two years and once the solution is available through most MSOs it will generate more interests from more advertisers, national or local.”

Growth for programmatic TV comes on the heels of a good year for average programmatic ad rates across platforms, according to Magna Global, driven by “an influx of higher quality inventory.”

Programmatic video is already approaching one-third of total digital video spending in the U.S., and will represent over two-thirds of total video spending by 2019, the company predicted.

“This trend will continue as publishers grow more comfortable offering inventory programmatically,” the company predicted.

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Media Storm Signs Eyeview as Exclusive Partner

April 22, 2014
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Antony Young @antonyyoung
The Real Story Of Apple’s ‘Think Different’ Campaign ... the stuff of...

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February 11, 2014
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February 10, 2014
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El Rey Offers A First Look At Robert Rodriguez’s Series

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