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Water Cooler Group Expands Client Base With New Strategic Approach
The NBA's Marketing Will Get More Aggressive Under New CMO
Why Everyone Wants to be in Media
Guide to the 2015 NewFronts and UpFronts
It's Time to Move to C7 Ratings
Outlander Returns Big!
Congrats Starz team! The return of Outlander pulled in more than 1.22 million viewers Saturday night. Up 69 percent from its series premiere last summer. And, with Sunday, it drew an additional 1.16 million viewers. Nice.
How to Fix Ad Fraud (and Why Publishers Should Pay)
Agency Viewpoint: It's Time to Move to C7 Ratings
Viewpoint: Cosmo’s Sponsored Cover is Not A Big Deal
Media Storm Signs Eyeview as Exclusive Partner
New Hires In Light Of Recent Growth
Empire Ends Season With a Bang, 16.7 Million Viewers
Fox’s Empire wrapped its supernova-like freshman season on the highest of notes, averaging 16.7 million total viewers and a 6.5 demo rating across its two-hour run (per finals) — rising 12 percent to easily deliver season highs.