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With Organic Reach Dwindling, What Good Are Facebook Fans to Brands?

May 27, 2014

There was a time (as recently as early 2012) when fan count was the gold standard against which brands measured success on Facebook. More fans lead to more reach, which lead to more engagement, which ultimately lead to an overall lift in brand awareness and (hopefully) affinity, sales, revenue, etc.. And all of that was free, beyond the initial acquisition of fans, which, in the in the early days, could be done in bulk and for cheap, depending on how flexible a brand was willing to be…

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Water Cooler Group Expands Client Base With New Strategic Approach

October 31, 2014
By Steve McClellan
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The NBA's Marketing Will Get More Aggressive Under New CMO

October 10, 2014
By E.J. Schultz
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Media Storm @MediaStorm411
American Apparel's new CEO has a big task ahead...

http://t.co/wk825tGaik

Why Everyone Wants to be in Media

September 8, 2014
By Antony Young
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It's Time to Move to C7 Ratings

May 6, 2014
By Antony Young
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Media Storm @MediaStorm411
Google connecting the dots to store traffic:

http://t.co/dePUk9NCdF
Antony Young @antonyyoung
Take a look back at the best TV moments of 2014 according to @hulu.

http://...

How to Fix Ad Fraud (and Why Publishers Should Pay)

May 30, 2014
By Charlie Fiordalis
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Interactive Ad to Highlight the Super Bowl Commercial Line-Up

April 24, 2014

H&M will deliver one of the first, most high-profile attempts at interactive TV advertising during the 2014 Super Bowl with a spot for it’s Bodywear clothing line designed by David Beckham. This year’s Super Bowl, aired on February 2nd, will allow owners of Samsung Smart TVs to shop using their television remotes in real time. While Beckham’s ad is running, a small pop up window will appear on-screen that will allow viewers using the aforementioned TV sets to purchase…

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Antony Young @antonyyoung
A succinct and up to date summary of Brand Media Strategy book.

http://t.co...

Viewpoint: Cosmo’s Sponsored Cover is Not A Big Deal

May 6, 2014
By Antony Young
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Viewpoint: Cosmo’s Sponsored Cover is Not A Big Deal

April 8, 2014
By Antony Young
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Antony Young @antonyyoung
#SecretSanta #MissouriPolice A brand should have done this ... so much pote...

Media Storm Signs Eyeview as Exclusive Partner

April 22, 2014
By Michelle Castillo
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New Hires In Light Of Recent Growth

March 25, 2014
By PR Newswire
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Chipotle: Producing a TV Series Without Showing a Burrito, Chipotle Takes a Risk

March 3, 2014
By Antony Young
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Digital Top 10: What to Expect in 2014

January 28, 2014

The top 10 list: made popular by Letterman and perfected by Buzzfeed. This year we couldn’t resist and have created our own top 10 digital trends for 2014. One thing is for certain – this is an incredibly exciting time in digital media and it’s going to be a year of great opportunity for brands to evolve existing strategies and pioneer new ones.

1.) Closer integration between digital platforms and
tune-in.

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