There was a time (as recently as early 2012) when fan count was the gold standard against which brands measured success on Facebook. More fans lead to more reach, which lead to more engagement, which ultimately lead to an overall lift in brand awareness and (hopefully) affinity, sales, revenue, etc.. And all of that was free, beyond the initial acquisition of fans, which, in the in the early days, could be done in bulk and for cheap, depending on how flexible a brand was willing to be…
Water Cooler Group Expands Client Base With New Strategic Approach
The NBA's Marketing Will Get More Aggressive Under New CMO
With Organic Reach Dwindling, What Good Are Facebook Fans to Brands?
Why Everyone Wants to be in Media
It's Time to Move to C7 Ratings
How to Fix Ad Fraud (and Why Publishers Should Pay)
Interactive Ad to Highlight the Super Bowl Commercial Line-Up
H&M will deliver one of the first, most high-profile attempts at interactive TV advertising during the 2014 Super Bowl with a spot for it’s Bodywear clothing line designed by David Beckham. This year’s Super Bowl, aired on February 2nd, will allow owners of Samsung Smart TVs to shop using their television remotes in real time. While Beckham’s ad is running, a small pop up window will appear on-screen that will allow viewers using the aforementioned TV sets to purchase…
Digital Top 10: What to Expect in 2014
The top 10 list: made popular by Letterman and perfected by Buzzfeed. This year we couldn’t resist and have created our own top 10 digital trends for 2014. One thing is for certain – this is an incredibly exciting time in digital media and it’s going to be a year of great opportunity for brands to evolve existing strategies and pioneer new ones.
1.) Closer integration between digital platforms and