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Water Cooler Group Expands Client Base With New Strategic Approach

October 31, 2014
By Steve McClellan
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The NBA's Marketing Will Get More Aggressive Under New CMO

October 10, 2014
By E.J. Schultz
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Starz Captures #2 Position

March 27th, 2015

All major premium cable networks posted subscriber growth in the most recent fourth quarter of 2014, which also featured a different pecking order for the first time in years, with Starz (23.3 million subscribers) edging Showtime (22.8 million) to finish No.2 behind perennial leader HBO (31.4 million).

It’s been awhile since Starz has had a No.2 ranking — on a yearly basis, it last finished ahead of Showtime in 2008. Starz’s subscriber base dipped the following year, followed by a growth streak starting in 2010 when the network launched its first hit scripted series, Spartacus, and when the reins of the network were taken by Chris Albrecht. (Showtime has been in a continuous growth mode for a decade.)

Both HBO and Starz benefited from some promotions by distributors last year that boosted subscriber levels, though the quoted Q4 2014 subscriber numbers, as reported by SNL Kagan, only include paying subscribers provided by each individual pay cable network.

The margin between Starz and Showtime is small, and it is unclear how long the repositioning of the two networks will last. Nevertheless, the quarterly No. 2 finish for Starz is giving a boost of confidence to the pay cable channel which — like HBO, Showtime and now Cinemax — has been beefing up its original series slate.

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Media Storm @MediaStorm411
Deign your own Oscar, sure. LEGO continues to find innovative ways to marke...

Why Everyone Wants to be in Media

September 8, 2014
By Antony Young
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Media Storm @MediaStorm411
Our partner WGNA turning SXSW into a "Witches Playground":

http://t.co/EMK6...

It's Time to Move to C7 Ratings

May 6, 2014
By Antony Young
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MS Report: Digital Trends for 2015

February 2015

Fresh from our resident technology gurus Charlie Fiordalis (Chief Digital Officer) and John Collins (Managing Director iTV), is our 2015 Digital Trend Report. Highlighted are the Top 10 digital movements the industry will be seeing and the potential impact upon brands.

Click here to take a peek…

http://we.tl/vYTqvtrfVf

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With Organic Reach Dwindling, What Good Are Facebook Fans to Brands?

May 27, 2014

There was a time (as recently as early 2012) when fan count was the gold standard against which brands measured success on Facebook. More fans lead to more reach, which lead to more engagement, which ultimately lead to an overall lift in brand awareness and (hopefully) affinity, sales, revenue, etc.. And all of that was free, beyond the initial acquisition of fans, which, in the in the early days, could be done in bulk and for cheap, depending on how flexible a brand was willing to be…

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How to Fix Ad Fraud (and Why Publishers Should Pay)

May 30, 2014
By Charlie Fiordalis
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Agency Viewpoint: It's Time to Move to C7 Ratings

May 6, 2014
By Antony Young
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Viewpoint: Cosmo’s Sponsored Cover is Not A Big Deal

April 8, 2014
By Antony Young
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Media Storm @MediaStorm411
Brands to increase data, mobile and social budgets:

http://t.co/03KFjxfEzw
Antony Young @antonyyoung
Great deck on insights to inspire the planner in you. Thanks @AKocheilas #...

Media Storm Signs Eyeview as Exclusive Partner

April 22, 2014
By Michelle Castillo
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New Hires In Light Of Recent Growth

March 25, 2014
By PR Newswire
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Chipotle: Producing a TV Series Without Showing a Burrito, Chipotle Takes a Risk

March 3, 2014
By Antony Young
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Media Storm @MediaStorm411
Interesting use of tech:

http://t.co/phWXC3djOr