In The News

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  • WCG President Antony Young discusses Media Brand Best Practices in DailyVista

    Read the article after the jump. Original Article: DailyVista Date: March 3, 2014 Author: Josh Stone Digital and social saturation is changing how consumers interact with brands, yet many companies still plan and buy based on old viewing habits. “Content is king,” as the saying goes, and today’s most effective brands approach buying and planning from that mentality. We caught up with Antony Young, president of Water Cooler Group, the parent company of media shop Media Storm, to learn more about the importance of a content and social-centric media approach. The former CEO of Mindshare North America discussed how brands … Learn More

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  • Taco Bell Breakfast?

    Over the past year, Taco Bell has been testing out their new breakfast menu in select states around the country.  Their ‘First Meal’ menu is gaining some momentum as they extend their testing regions to Tennessee and Nebraska on Thursday.  The First Meal menu will include a breakfast waffle taco, a breakfast Crunch Wrap and other faux mexican specialty items.  The company is planning a national TV, radio and digital campaign for ‘First Meal’. Would you eat Taco Bell’s interesting new breakfast items? Click here to read more about ‘First Meal’ and decide for yourself.

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  • Amazon Launches Online Store For Fine Art

    Just when you think there is nothing else that Amazon could possibly sell you, it debuts its new online store for fine art.  This online art marketplace will house over 40,000 pieces of artwork from about 150 galleries and dealers.  The providers of the art will share the proceeds with Amazon.  Though their small library of artwork doesn’t even come close to Art.com’s vast selection of offerings, the king of e-commerce is focusing on high-end works, both limited edition and originals and not the volume of work provided.  The art on Amazon’s new art site range from $200 to $4.85 million. … Learn More

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  • Ryan Seacrest to Host New NBC Show

    NBC announced that Ryan Seacrest will be both host and executive producer of its new live interactive game show, Million Second Quiz.  The game show will premiere September 9th and will be held in an hourglass-shaped structure in Manhattan.  Players will be competing by playing head to head trivia nonstop for a million seconds (11 days, 13 hours, 46 minutes and 40 seconds).  Each bout will consist of one player sitting in the “money chair” answering trivia against a rival who will be sitting in an opposite chair.  The audience is encouraged to physically step up to the plate and take a chance … Learn More

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  • The Winners of Ad Age’s Small Agency Awards

    In a time where agencies are merging and becoming larger, Ad Age still congratulates the little guys on their amazing work.  This year at Ad Age’s Small Agency Awards, the underdogs created stunning work with some killer clients.  Here are the big winners from the awards. Agency of the Year: Gold: Bailey Laurerman, Silver: Pollinate Campaign of the Year: Gold: Campfire’s ‘Byzantium Tests’ for Cinemax, Silver: Mono’s ‘Everyday Collection’ for Target Click here to check out all of the other winners from Ad Age’s Small Agency Awards.

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  • Starbucks Partners With Google For Faster Wi-Fi

    Starbucks has partnered up with internet guru Google to update the Wi-Fi in their cafes.  The Wi-Fi will be upgraded in more than 7,000 stores across the US over the next year and a half with stores that use the most Wi-Fi  as their first priorities.  All other stores will be getting an upgrade to their Wi-Fi as well.  The Internet with Google will be up to 10x faster than previously in Starbucks cafes.  Starbucks’s goal is to help enhance their customer experience in their cafes across the US.  Faster Wi-Fi= happier customers.  Don’t worry, you will soon no longer … Learn More

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  • Could Twitter Be Going Public?

    Twitter’s CEO Dick Costolo has announced multiple times that he does not plan on taking the company public but after yesterday’s job posting, can we be so sure? Yesterday, USA Today discovered a recent job posting for a financial reporting manager for Twitter.  The description included the responsibilities ”preparation of monthly reporting materials, quarterly/annual financial statements and Form S-1 when we are ready to go public.“ The post appeared on multiple job sites but has since been taken down.  Could this be an early sign that Twitter is going public? After all, the company is worth around $10 billion. Click here to read more … Learn More

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  • Expect Another Season Of ‘Devious Maids’

    Expect another season of Lifetime’s original show, Devious Maids.  The drama filled telanovela adaptation reached a series high across all key demographics with its sixth episode last night.  These devious maids have been improving their ratings ever since the premiere in June.  The viewership was up 45% last night making it Lifetime’s fastest growing drama in its history. Read more about the ‘Devious Maids’ growing audience.

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  • Ad Age’s Small Agency Conference

    Last week, Ad Age held its fifth annual Small Agency Conference & Awards.  The conference is held for small to mid-sized agencies to gather and discuss the unique challenges faced by the market.  Small businesses were provided with advice from speakers who started their own shops, challenger brands, and global companies. Here are five takeaways from the conference useful for any size agency: 1. Deconstruct your performance after a pitch- win or lose: Analyzing a pitch can help agencies figure out their strength and weaknesses and assess what’s working and not working in their strategies. 2. Remember that your priority … Learn More

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  • Publicis Omnicom Group: The Facts

    On Sunday, Omnicom Group and Publicis Groupe announced that they would be merging to form Publicis Omnicom Group.  The merge will be the biggest merge in the history of the advertising world.  Here are the facts that you need to know about the merger: WHAT WILL THE NAME BE? The proposed name for the two companies will be Publicis Omnicom Group. WHO WILL BE IN CHARGE? Maurice Levy, 71, and John Wren, 60, will serve as the co-CEOs for the first two and a half years of the deal.  Mr. Levy will then become a non-executive chairman and Mr. Wren … Learn More

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Press Releases

press releases

  • Media Storm Inks Ad Buying Deal With Videology

    We’ve kicked off our partnership with Videology! Learn about it here.

  • John Collins Joins Media Storm

    American Greetings Corporation, Cleveland, chose Mullen, Boston, part of the Interpublic Group of Companies, as agency of record for creative duties, digital ads and media planning and buying. The account, with spending estimated at $3 million, had been handled by Element 79, Chicago, which its parent, the Omnicom Group, merged into another Omnicom agency, the Chicago office of DDB Worldwide. The media duties had been handled by an Omnicom media agency, PHD. Bacardi USA, Coral Gables, Fla., part of Bacardi, expanded its relationship with Opperman Weiss and Daley Strategic Advisory by naming the New York agencies to handle the creative, … Learn More

  • ‘Revolutionary’ campaign for CT Tourism striking a chord, raises $161M for CT

    ‘Revolutionary’ promotion striking a chord, raises $161M for CT BRAD KANE Connecticut’s new “Still Revolutionary” branding campaign generated $161 million in economic impact in spring and summer, state officials estimate, but not all attractions are seeing benefits. “Overall, we are getting good reports from it,” said Randy Fiveash, director of the Connecticut Office of Tourism. “We are really, really happy about how things are going.” Connecticut and New York advertising firm Chowder Inc. launched the two-year, $27 million “Still Revolutionary” campaign with television and print advertisements, an updated tourism Web site, and several directed efforts for specific attractions. The $15 … Learn More

  • MEDIA STORM HIRES INDUSTRY RESEARCH MAVEN JUDY VOGEL AS AGENCY’S FIRST DIRECTOR OF INSIGHTS AND ANALYSIS

    NEW YORK and S. NORWALK, CT, NOVEMBER 30, 2010 – Media Storm, a strategic media agency that provides clients with innovative media and marketing solutions, has named research maven Judy Vogel as the agency’s first director of insights and analysis. The announcement was jointly made today by co-managing partners and co-founders, Craig Woerz and Tim Williams. Ms. Vogel, who comes to the agency after serving as SVP and director of research at PHD for the last four years, will lead the agency’s research operations. Based out of Media Storm’s New York office, she is responsible overseeing media research support for … Learn More