With the launch of Watch, Facebook is betting on users making the platform less of a passive experience and more of an appointment destination. For content seekers, gone are days of suffering through political rants, baby pictures, and endless noise that populates their feeds. Facebook Watch delivers a much-needed dedicated space for users to discover […]
Digital Media Leader Tapped To Strategically Integrate Audience-First Approach to Harness Data in Media Planning & Buying NEW YORK, NY — Media Storm, the award-winning media strategy, planning and buying agency, today announced that Julie Berger has joined as the agency’s first Executive Director, Audience Networks. In this newly created role, Berger will focus on […]
by Kelly Liyakasa //
Media Storm Founding Partner Craig Woerz weighs in the “Wild West of unpredictability,” in TV tune-in measurement and how Media Storm looks at the science and math behind audience aggregation to identify core audiences.
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Media Storm Named media AOR for Perry Ellis, leading all planning, buying and analytics for the fashion company’s portfolio of brands
MediaPost Agency Daily
By Larissa Faw, May 23, 2017
Perry Ellis International (PEI) has selected Media Storm as its media AOR leading all media planning, buying and analytics for the fashion company’s portfolio of brands including Perry Ellis, Original Penguin by Munsingwear, Laundry by Shelli Segal, Rafaella, Cubavera, Ben Hogan, Jantzen, Callaway, PGA TOUR and Jack Nicklaus.
PEI spent $5.88 million on advertising in the U.S. in 2016, down from $6.65 million in 2015, according to Kantar Media.
The incumbent agency was PGR Media.
“We are focused on connecting with our target consumers where they live across the digital landscape, and Media Storm’s data driven approach will enable us to reach and activate them, bringing both new potential customers as well as deepening engagement with our loyal fans,” says Lisa Kauffman, CMO, PEI.
“Our goal is to map the plan to their business goals and not write straight media plans,” says Craig Woerz, managing partner, Media Storm. “We will be liquid in our approach and look for a less is more strategy that drives frequency to the right potential customers for each brand.”
PEI will also soon be announcing a new creative agency partner that will work closely with Media Storm on integrated campaigns, says Kauffman. Currently, most of the brand’s creative is handled by PEI’s in-house agency.
The client has also recently invested more in photography and video production to help it create more videos for third-party and online e-commerce sites.
Innovative Agency Leader and Business Executive Charged With Increasing Media Planning and Buying Agency’s Growth
NEW YORK, NY (May 1, 2017) — Media Storm, the award-winning media planning and buying agency, today announced Jeremiah Rosen, former President of SapientRazorfish-owned Campfire, has joined as the agency’s Chief Revenue Officer, to expand revenue streams across the entire company’s portfolio. In addition to being charged with growing the agency’s broader revenue base, he will be driving new business for Media Storm’s exclusive data-driven tools—JubaPlus, the agency’s data sciences and audience targeting solution, and Ninety9X, its transparent programmatic platform—as well as Media Storm’s social media arm 3Degrees. Rosen will lead these functions from the company’s New York City office, reporting directly to Media Storm CEO Christina Norman.
“Jeremiah brings end-to-end business savvy, broad industry expertise, and far reaching relationships across the media and marketing spectrum that will be priceless to Media Storm as we expand our client base,” said Norman.
“Media Storm has made an indelible mark as a trailblazer in entertainment and retail media, and I am thrilled to be joining the leadership team,” said Rosen. “As the agency now directs their cultural know-how towards other verticals, I look forward to expanding the agency’s business portfolio and voice. They are a true partner to their clients and not a vendor—and that is not easily found these days”
During his decade-long tenure as President of Campfire, Rosen secured client relationships with HBO, Verizon, Captain Morgan, Warner Bros., Ketel One, Showtime, Infiniti, and other world-class brands, building a nationally recognized agency that received widespread industry recognition. He also led the agency’s acquisition by SapientNitro in 2014, as the agency’s lead partner and executive.
Rosen earned a B.A. degree from Dickinson College, and holds two degrees from Syracuse University: a J.D. from the University’s College of Law, and a M.A. from SU’s Newhouse School of Communications.