April 11, 2017

Why YouTube Brand Safety Still Requires a Human Touch, by Charlie Fiordalis

Media Storm CTO Charlie Fiordalis writes: Why YouTube Brand Safety Still Requires a Human Touch
April 4, 2017

It’s the number one rule in horror films. Don’t split up, there is safety in numbers. Much of the digital media industry has gone along with that. We’ve been thinking that there is safety in numbers, that a machine is doing the work in digital that humans do in other media to provide brand safety. But bad things have been getting through and for many brands, it’s a real fear that their ad will show up before an extremist, very brand-unsafe video.

April 6, 2017

DIGIDAY: Agencies say YouTube ‘crisis’ is about negotiations and saving face

Media Storm CTO Charlie Fiordalis weighs in with DIGIDAY on YouTube’s ‘crisis’:

‘They get a lot of PR value’: Agencies say YouTube ‘crisis’ is about negotiations and saving face
April 6, 2017 by Ross Benes

There is a lot of showmanship surrounding YouTube’s recent ad “scandal” since brands want to take power back from Google and agencies want to show their brands that they take brand safety seriously.

Click for the full article.

March 24, 2017

Digiday: PwC wants in on the agency business, but not media buying

Media Storm’s CTO Charlie Fiordalis weighs in on the role of consulting companies in clients’ programmatic businesses:

With more than $1 billion in revenue and over 14,000 employees across 32 offices globally, PricewaterhouseCoopers’ digital arm, Digital Services, is encroaching on agency turf through mergers and acquisitions. Now, the practice is helping clients (it declined to share its client roster) set up trading desks on their own, as more and more brands are planning to bring programmatic in house for more transparency.

But one thing PwC Digital Services doesn’t have an interest in building is its own agency trading desk to run programmatic campaigns for clients.

Click to read the full article.

March 8, 2017

CNBC: Will Snap succeed post-IPO?

Media Storm’s CEO Christina Norman weighs in on the Snapchat IPO with CNBC.

Farhad Manjoo, New York Times tech reporter, and Christina Norman, Media Storm CEO and former OWN Network CEO, discuss the pathway for Snap after its initial public offering.

February 28, 2017

3 Steps Brands Can Take to
Have Personalized Conversations
With Consumers in the Age of Automation

Credit: Getty Images

By , Feb. 26th, 2017

Programmatic is transforming traditional advertising into advising.

“As a brand, the ideal is personalized conversations with customers in their moment of decision. Not advertising, but advising.” Chief Digital Officer Charlie Fiordalis shares how brands can break through the age of automation to meaningfully engage with consumers.

Read the full article