October 3, 2016

Multichannel News: Ovation Taps Media Storm To Give ‘Versailles’ Royal Treatment

Published 10/3/16

By: R. Thomas Umstead 

Ovation TV has tapped Media Storm, led by cable programming veteran Christina Norman, as agency of record behind a fancy-dressed marketing and promotional campaign for its new dramaVersailles, which debuted Oct. 1.

The series, about the young King Louis XIV of France in the splendor of 17th-century Versailles, is backed by an aggressive cross-platform campaign that uses Media Storm’s JubaPlus audience segmentation analysis platform to reach fans of other lush historical fare.

Norman, whose CV includes stints as CEO of The Oprah Winfrey Network and president of MTV, told The Wire her company is helping Ovation maximize ad and promotional buys. “For these smaller, emerging networks, they have to be surgical with their budgets — they have no room for waste,” she said. “So what a really great analytic platform can give them is that laser-focused targeting that makes sure that an ad is going in front of someone who has a higher propensity to watch.”

Media Storm and Ovation also hosted three invite-only, French themed dinners around New York last week, featuring cast members and producers. Norman’s agency also created a Facebook campaign aimed at consumers interested in French culture. Billy Zane (whose sister, Lisa, sang) and Helen Mirren(aunt of executive producer Simon Mirren) were among the guests.

September 30, 2016

WSJ: Ad Buyers Are Bullish on Possible Viacom-CBS Reunion

By ALEXANDRA BRUELL

Some Media Buyers Cheer Possible Viacom-CBS Deal

As Viacom Inc. and CBS Corp. explore a merger that would reunite the two media companies after more than a decade, media buyers who control a large portion of their ad revenues are offering their nods of approval. They envision complementary audiences, ad products and possible discounts for bulk buys across multiple clients.

Media-buying executives see the potential union as a one-stop shop where they would be able to buy ads targeting young viewers on Viacom cable brands like MTV and Comedy Central, and ads aimed at older audiences on broadcast juggernaut CBS. The ability to commit ad dollars to one larger unified group instead of two separate groups could lead to increased commitments and ultimately cost efficiencies, several buyers said.

Continue reading for a quote from Media Storm CEO Christina Norman.

September 29, 2016

ADWEEK: What Makes a Great Media Plan? The Best in the Business Tell All: Behind the scenes at Adweek’s Media Plan of the Year judging

For the first time in its long lifespan, Adweek’s Media Plan of the Year competition selected its finalists—and Grand Prize winner—in a one-day live judging session held in a private room at New York’s Lamb’s Club. Led by jury chair Sasha Savic, CEO of MediaCom USA, the jury considered the nearly 70 finalists, selecting the winners who were showcased in theSept. 12 issue of Adweek. The jurors who attended the live judging session included:

• Justine Bloome, evp and head of strategy and innovation, Carat USA

• Charlie Fiordalis, chief digital officer, Media Storm

Click for more…

September 28, 2016

AdExchanger: Facebook’s Video Measurement Snafu: RIP Advertiser Trust?

by

Facebook is being raked over the coals about measurement at Advertising Week in New York City.

For the last two years, Facebook was only counting videos that were seen for three seconds or more, resulting in exaggerated reported average view times. The heat was so great that Carolyn Everson, Facebook’s VP for global marketing solutions, addressed it proactively in a Monday appearance.

But it’s not just egg on Facebook’s face.

Continue reading for a quote from Media Storm’s Chief Digital Officer Charlie Fiordalis.

September 28, 2016

Media Post: Celebrity Cruises Ad Wants To Tear Down Walls, Not Build Them

By Amy Corr

Everything is political these days, even travel ads. Celebrity Cruises launched “Sail Beyond Borders,” a TV and print campaign that illustrates the brand’s passion for embracing new cultures and expanding one’s horizons.

“Far Away” launched after Monday night’s Presidential debate and essentially encourages folks to go on a nice vacation in the middle of nowhere, or as far away from election talk as possible.

The images are stunning and copy is spot-on. “Far from the rhetoric of fear is a world of differences. Differences that expand and enrich us.” Rather than close yourself off from the world, travel, experience new things and open yourself up to new experiences. Where do I sign up?

“Sail Beyond Borders” closes the ad, by Venables Bell & PartnersMedia Storm handled the media planning and buying.