March 24, 2017

Digiday: PwC wants in on the agency business, but not media buying

Media Storm’s CTO Charlie Fiordalis weighs in on the role of consulting companies in clients’ programmatic businesses:

With more than $1 billion in revenue and over 14,000 employees across 32 offices globally, PricewaterhouseCoopers’ digital arm, Digital Services, is encroaching on agency turf through mergers and acquisitions. Now, the practice is helping clients (it declined to share its client roster) set up trading desks on their own, as more and more brands are planning to bring programmatic in house for more transparency.

But one thing PwC Digital Services doesn’t have an interest in building is its own agency trading desk to run programmatic campaigns for clients.

Click to read the full article.

March 8, 2017

CNBC: Will Snap succeed post-IPO?

Media Storm’s CEO Christina Norman weighs in on the Snapchat IPO with CNBC.

Farhad Manjoo, New York Times tech reporter, and Christina Norman, Media Storm CEO and former OWN Network CEO, discuss the pathway for Snap after its initial public offering.

February 28, 2017

3 Steps Brands Can Take to
Have Personalized Conversations
With Consumers in the Age of Automation

Credit: Getty Images

By , Feb. 26th, 2017

Programmatic is transforming traditional advertising into advising.

“As a brand, the ideal is personalized conversations with customers in their moment of decision. Not advertising, but advising.” Chief Digital Officer Charlie Fiordalis shares how brands can break through the age of automation to meaningfully engage with consumers.

Read the full article

February 21, 2017

Agency Exec: What’s Needed To Move Addressable Forward

By Karlene Lukovitz February 17th, 2017

“Addressable television has all of the opportunity in the world — but we’re by no means there yet.” Media Storm’s John Collins discusses the challenges facing addressable TV and how we can move it forward.

Read the full article

December 9, 2016

AdExchanger: Media Storm CEO Says Audience Planning Is Where TV And Digital Agencies Align

By Kelly Liyakasa December 8th, 2016

Independent media and entertainment agency Media Storm is deepening its client workbench.

Media Storm specializes in helping network, cable and studio clients such as Starz and CMT increase audience tune-in. Now the agency is broadening its scope to new verticals.

“We’re really starting to use what we learned from the entertainment and media space and apply it to clients in other areas like travel and tourism,” said Christina Norman, CEO of Media Storm.

As more travel, hospitality and CPG brands market directly to consumers, they’re borrowing the audience-building techniques of TV companies, but with the data-driven flair of digital.

Read the full article