Media Storm CTO Charlie Fiordalis writes: Why YouTube Brand Safety Still Requires a Human Touch
April 4, 2017
It’s the number one rule in horror films. Don’t split up, there is safety in numbers. Much of the digital media industry has gone along with that. We’ve been thinking that there is safety in numbers, that a machine is doing the work in digital that humans do in other media to provide brand safety. But bad things have been getting through and for many brands, it’s a real fear that their ad will show up before an extremist, very brand-unsafe video.