By Peter Adams, Dec. 6, 2016
No, robots didn’t overthrow the industry. More advanced artificial intelligence tools instead showed they might enable marketers to be more creative than ever.
Marketing seemed to step further into a sci-fi future this year through strides made in artificial intelligence, machine learning and automated interfaces. As a result, automation progressed from having a small role mostly via programmatic buying to being an exciting oddity, as shown by the interest in chatbots, to earning a prominent spot as a must-have for marketing’s next era.
….While automated tools have played a prominent role in digital marketing since the early days of ad exchanges, 2016 proved to be a breakout period for their taking over the “rote and reptitive” aspects of business, according to Charlie Fiordalis, chief digital officer at the media buying agency Media Storm.