February 21, 2017

Agency Exec: What’s Needed To Move Addressable Forward

By Karlene Lukovitz February 17th, 2017

“Addressable television has all of the opportunity in the world — but we’re by no means there yet.” Media Storm’s John Collins discusses the challenges facing addressable TV and how we can move it forward.

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December 9, 2016

AdExchanger: Media Storm CEO Says Audience Planning Is Where TV And Digital Agencies Align

By Kelly Liyakasa December 8th, 2016

Independent media and entertainment agency Media Storm is deepening its client workbench.

Media Storm specializes in helping network, cable and studio clients such as Starz and CMT increase audience tune-in. Now the agency is broadening its scope to new verticals.

“We’re really starting to use what we learned from the entertainment and media space and apply it to clients in other areas like travel and tourism,” said Christina Norman, CEO of Media Storm.

As more travel, hospitality and CPG brands market directly to consumers, they’re borrowing the audience-building techniques of TV companies, but with the data-driven flair of digital.

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December 9, 2016

MarketingDIVE: Automated imagination: How AI and machine-driven technology shaped marketing in 2016

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By Peter Adams, Dec. 6, 2016

No, robots didn’t overthrow the industry. More advanced artificial intelligence tools instead showed they might enable marketers to be more creative than ever.

Marketing seemed to step further into a sci-fi future this year through strides made in artificial intelligence, machine learning and automated interfaces. As a result, automation progressed from having a small role mostly via programmatic buying to being an exciting oddity, as shown by the interest in chatbots, to earning a prominent spot as a must-have for marketing’s next era.

….While automated tools have played a prominent role in digital marketing since the early days of ad exchanges, 2016 proved to be a breakout period for their taking over the “rote and reptitive” aspects of business, according to Charlie Fiordalis, chief digital officer at the media buying agency Media Storm.

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October 14, 2016

WSJ: Amazon’s Twitch Angles for More Non-Gaming Advertisers

Service lands deals with big brands, but some marketers remain unsure about live videogame streaming

By Mike Shields, Published October 14, 2016

 Twitch, the live videogame streaming platform now owned by Amazon, has been actively seeking to raise its profile in the advertising industry, luring marketers with the promise of reaching coveted young male consumers.

But the question remains whether the company can convince more conservative mainstream brands to move budgets away from traditional TV into its more unfiltered environment …

…. Charles Fiordalis, chief digital officer at Media Storm, said marketers are definitely attracted to Twitch’s young male viewership, but the site still faces “barriers.”

“Advertisers want a clean, well-lit space for their brand,” he said. Mr. Fiordalis suggested Twitch might follow YouTube’s example of building out a network of brand-safe channels for ad buyers.
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October 7, 2016

DIGIDAY: Apples and oranges: Why a TV viewer does not equal an online video view

By Sahil Patel

A year ago, Yahoo became the first company to live stream a regular-season NFL game all around the world. The broadcast netted 15.2 million unique viewers worldwide. With most Sunday NFL games in the U.S. averaging 10 million to 20 million viewers, Yahoo seemed to have hit a TV-sized NFL audience.

Except it didn’t. If you were to measure Yahoo’s live stream the same way TV is measured, the viewership was far smaller: an average of nearly 2.4 million viewers across the 195-minute live stream….

Media Storm’s Charlie Fiordalis weighs in:

Media Storm is already talking to clients about putting more money in Twitter live streaming. It’s an “area that we’re comfortable taking a risk in,” said the ad-buying firm’s chief digital officer Charlie Fiordalis. “If there is a publisher who can come out there and establish a new conversation in the OTT space, it’s Twitter. I expect them to put up much bigger numbers because they have something that’s actually social TV.”

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