By Sahil Patel
A year ago, Yahoo became the first company to live stream a regular-season NFL game all around the world. The broadcast netted 15.2 million unique viewers worldwide. With most Sunday NFL games in the U.S. averaging 10 million to 20 million viewers, Yahoo seemed to have hit a TV-sized NFL audience.
Except it didn’t. If you were to measure Yahoo’s live stream the same way TV is measured, the viewership was far smaller: an average of nearly 2.4 million viewers across the 195-minute live stream….
Media Storm’s Charlie Fiordalis weighs in:
Media Storm is already talking to clients about putting more money in Twitter live streaming. It’s an “area that we’re comfortable taking a risk in,” said the ad-buying firm’s chief digital officer Charlie Fiordalis. “If there is a publisher who can come out there and establish a new conversation in the OTT space, it’s Twitter. I expect them to put up much bigger numbers because they have something that’s actually social TV.”
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