Facebook is being raked over the coals about measurement at Advertising Week in New York City.
For the last two years, Facebook was only counting videos that were seen for three seconds or more, resulting in exaggerated reported average view times. The heat was so great that Carolyn Everson, Facebook’s VP for global marketing solutions, addressed it proactively in a Monday appearance.
But it’s not just egg on Facebook’s face.
Continue reading for a quote from Media Storm’s Chief Digital Officer Charlie Fiordalis.