September 28, 2016

AdExchanger: Facebook’s Video Measurement Snafu: RIP Advertiser Trust?

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Facebook is being raked over the coals about measurement at Advertising Week in New York City.

For the last two years, Facebook was only counting videos that were seen for three seconds or more, resulting in exaggerated reported average view times. The heat was so great that Carolyn Everson, Facebook’s VP for global marketing solutions, addressed it proactively in a Monday appearance.

But it’s not just egg on Facebook’s face.

Continue reading for a quote from Media Storm’s Chief Digital Officer Charlie Fiordalis.

September 28, 2016

Media Post: Celebrity Cruises Ad Wants To Tear Down Walls, Not Build Them

By Amy Corr

Everything is political these days, even travel ads. Celebrity Cruises launched “Sail Beyond Borders,” a TV and print campaign that illustrates the brand’s passion for embracing new cultures and expanding one’s horizons.

“Far Away” launched after Monday night’s Presidential debate and essentially encourages folks to go on a nice vacation in the middle of nowhere, or as far away from election talk as possible.

The images are stunning and copy is spot-on. “Far from the rhetoric of fear is a world of differences. Differences that expand and enrich us.” Rather than close yourself off from the world, travel, experience new things and open yourself up to new experiences. Where do I sign up?

“Sail Beyond Borders” closes the ad, by Venables Bell & PartnersMedia Storm handled the media planning and buying.

September 28, 2016

DIGIDAY: In the shadow of Facebook, Snapchat and Twitter take potshots

by Sahil Patel

While Facebook plays down the embarrassment of miscalculating average video watch time on its platform, some of its competitors are taking to Advertising Week to tout their advantages over the social behemoth — without naming Facebook specifically, of course.

Read on for a quote from Charlie Fiordalis, Media Storm’s Chief Digital Officer.

September 21, 2016

The Inaugural Media Mixx Employee Training Program Kicks off in NYC

Last week Media Storm launched its first ever Media Mixx training program, aimed at offering employees from all disciplines insight into integrated marketing and communications planning. The program also offered a deep dive into the agency’s vast array of services and tools with practical hands-on learning experiences to maximize the power of each for the strongest outputs for our clients. Representatives from the planning, digital, intent lab (paid social / search) 3Degrees (organic social) and broadcast worlds came together for a week-long session led by our team of Managing Directors. And then of course we celebrated!

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September 12, 2016

AdWeek: How to Fix the Problem When Big Data Fails in Digital Media Planning, by Charlie Fiordalis

Media Storm’s Charlie Fiordalis opines on ‘How to Fix the Problem When Big Data Fails in Digital Media Planning’

Natural systems have a closed loop. Think about a tree: Its roots gather water and nutrients, enabling the tree to grow limbs and leaves that capture sunlight and provide shelter and food for insects and animals. The leaves fall and return nitrogen to the soil, providing nutrients back to the tree’s roots. Take any piece of that out—the water, for example—and the whole system fails.

All digital marketing systems want to have aclosed loop but can’t always achieve one. They don’t fully come alive until they can optimize based on feedback. This symbiosis requires different kinds of talents and skill sets to be in place, just like you need both sunlight and water to make a tree spring to life. Ecommerce has enjoyed closed-loop systems with true ROI optimization for years. You can identify, score, track and optimize leads to your online store with ease.

But, most brand marketers aren’t so lucky.