The digital content NewFronts and network upfronts, where media companies show off the best of what’s to come for 2016 and 2017 for potential advertisers, have finally wound down. Here’s some of the main takeaways.
Quality is key and digital says it has it
Digital media companies especially emphasized that they could make premium-quality content just like TV, and deserved those ad dollars.
BuzzFeed pitched advertisers episodic series like “You Do You” and “Broke.” YouTube talked about partnerships with sports leagues like the NBA and kid’s shows like “Sesame Street.”
Among the hybrids, Vice touted the fact that it will launch 20 channels by the end of the year, saying it was “the fastest growing network in the history of TV.” Hulu brought out its creators and original show stars like Mindy Kaling, Amy Pohler and Hugh Laurie.