August 22, 2016

Facebook Business Success Stories: Celebrity Cruises

Smooth sailing with dynamic ads

The luxury cruise line was the first in its industry to launch Facebook’s customizable dynamic ads, achieving a 3X increase in online bookings.
  • 3Xincrease in online bookings
  • 2Xhigher total revenue with dynamic ads than with non-branded keywords in paid search
  • $15.20

Their Story

Making maritime memories

Celebrity Cruises’ fleet of more than 10 ships offers lavish space, fine dining and unbeatable service. With destinations in the Americas, Europe, Asia, Australia and New Zealand, the premium cruise line provides vacationers unique cruise and land-based experiences.

Their Goal

Increasing online bookings

Celebrity Cruises wanted its Facebook ads to go beyond simply creating brand awareness and focus on driving real business results: namely, an increase in online bookings, sales and return on ad spend.
August 9, 2016


At Karus Chains we love to keep an eye on everything associated with silver and gold chains for men. And while gold chains are our speciality, we acknowledge, admire and write about all aspects of jewelry.

As an online retailer we take a great interest in how jewelry brands perform online.

We published 2 articles recently where we looked at the online performance of the top jewelry brands and the top watch brands. In both articles we examined the number of followers that these brands have on their social media channels.


June 28, 2016

How a social audit resulted in increased market share for Simon G. Jewelry

Simon G. Jewelry has a 25 percent share of voice in the jewelry space, as a result of a social audit that took the brand’s social strategy to the next level.

Last year, Simon G. Jewelry, a Los Angeles jewelry wholesaler, was considered one of the country’s top wedding and engagement ring designers. Its social didn’t necessarily reflect that, however.

Simon G. Jewelry was active on social, but the family-owned jewelry brand didn’t have much of a strategy there. Posts would just go up when they went up, with very little engagement. The brand seemed trying to get as many followers and fans as possible on social, and expecting that to turn into sales.

May 20, 2016

CNBC: Five takeaways from this year’s advertising NewFronts, upfronts

The digital content NewFronts and network upfronts, where media companies show off the best of what’s to come for 2016 and 2017 for potential advertisers, have finally wound down. Here’s some of the main takeaways.

Quality is key and digital says it has it

Digital media companies especially emphasized that they could make premium-quality content just like TV, and deserved those ad dollars.

BuzzFeed pitched advertisers episodic series like “You Do You” and “Broke.” YouTube talked about partnerships with sports leagues like the NBA and kid’s shows like “Sesame Street.”

Among the hybrids, Vice touted the fact that it will launch 20 channels by the end of the year, saying it was “the fastest growing network in the history of TV.” Hulu brought out its creators and original show stars like Mindy Kaling, Amy Pohler and Hugh Laurie.

May 18, 2016

The Business of Television: Canoe Wins Accreditation From Media Rating Council

Makes dynamic ad insertion in VOD more attractive to advertisers

“We are proud of the high bar Canoe sets for itself with regard to the integrity and trustworthiness of our platform,” said Joel Hassell, CEO at Canoe. “To be accredited by the MRC is quite an honor.”

The MRC audited Canoe and found that its measurement of ad impressions conforms with MRC standards.

“We congratulate Canoe on this noteworthy achievement,” said George W. Ivie, CEO and executive director of the MRC. “Canoe’s Video On Demand Dynamic Ad Insertion platform is the first ad-serving process to be accredited for advertising distributed through cable operator VOD services.  After a comprehensive review we have concluded Canoe’s methods for serving ads through set-top box devices complies with MRC’s Minimum Standards for Media Rating Research, as well as relevant industry ad-serving guidelines.”