Smooth sailing with dynamic ads
- 3Xincrease in online bookings
- 2Xhigher total revenue with dynamic ads than with non-branded keywords in paid search
At Karus Chains we love to keep an eye on everything associated with silver and gold chains for men. And while gold chains are our speciality, we acknowledge, admire and write about all aspects of jewelry.
As an online retailer we take a great interest in how jewelry brands perform online.
We published 2 articles recently where we looked at the online performance of the top jewelry brands and the top watch brands. In both articles we examined the number of followers that these brands have on their social media channels.
The digital content NewFronts and network upfronts, where media companies show off the best of what’s to come for 2016 and 2017 for potential advertisers, have finally wound down. Here’s some of the main takeaways.
Quality is key and digital says it has it
Digital media companies especially emphasized that they could make premium-quality content just like TV, and deserved those ad dollars.
BuzzFeed pitched advertisers episodic series like “You Do You” and “Broke.” YouTube talked about partnerships with sports leagues like the NBA and kid’s shows like “Sesame Street.”
Among the hybrids, Vice touted the fact that it will launch 20 channels by the end of the year, saying it was “the fastest growing network in the history of TV.” Hulu brought out its creators and original show stars like Mindy Kaling, Amy Pohler and Hugh Laurie.
“We are proud of the high bar Canoe sets for itself with regard to the integrity and trustworthiness of our platform,” said Joel Hassell, CEO at Canoe. “To be accredited by the MRC is quite an honor.”
The MRC audited Canoe and found that its measurement of ad impressions conforms with MRC standards.
“We congratulate Canoe on this noteworthy achievement,” said George W. Ivie, CEO and executive director of the MRC. “Canoe’s Video On Demand Dynamic Ad Insertion platform is the first ad-serving process to be accredited for advertising distributed through cable operator VOD services. After a comprehensive review we have concluded Canoe’s methods for serving ads through set-top box devices complies with MRC’s Minimum Standards for Media Rating Research, as well as relevant industry ad-serving guidelines.”