April 27, 2016

International Business Times: What’s Really Killing Digital Media: The Tyranny Of The Impression

All happy media companies are alike, but each unhappy digital media company is unhappy for exactly the same reason. After two decades of selling its ad space using metrics and currency borrowed from magazines and television, the digital publishing world has been distorted and perverted so badly that everybody in the industry is facing an existential crisis.

In the last month alone, a disputed report that BuzzFeed had missed its revenue targets set off shockwaves; Yahoo, which is about to be sold for a small fraction of what it would have fetched eight years ago, posted a $99 million operating loss, showing a decline in ad prices sold; and three days after it shot down a report that layoffs were imminent, the New York Times admitted it would shutter its press operation in Paris to free up more resources for its digital operations. This publication is hardly immune: Earlier this year, International Business Times laid off more than a dozen people.

April 22, 2016

WSJ: YouTube’s Quest for TV Advertising Dollars

While the Google platform has had the most success siphoning off some TV ad spending, its challenges offer a cautionary tale for Facebook, Twitter

Cord-cutting is on the rise, ratings for many networks are in decline, Web video consumption is surging and there’s a new crop of stars on digital media. Surely, marketers are chasing this migration of mostly young viewers by diverting huge chunks of their television advertising budgets to digital video.

But, for the most part, that’s not happening.

Facebook and Snapchat get all the buzz these days with their billions of daily video views, but there’s really just one game in town when it comes to winning over any TV marketing money to the Web—YouTube.

April 19, 2016

CMT Press: CMT Scores A Slam Dunk With Series Premiere Of “The Dude Perfect Show” Netting More Than 3 Million Viewers

Premiere Ranks As CMT’s Highest Rated Original Debut Ever With Teens And Notched An Impressive 1.29 Rating With Men 12-17

New Episodes Debut Thursdays at 9 p.m. ET/PT

NASHVILLE – April 19, 2016 – CMT’s series premiere of “The Dude Perfect Show” was a slam dunk, as the new series scored nearly 2 million total viewers on Thursday night. The back-to-back premiere episodes averaged a .30 rating among Adults 18-49, delivering particularly strong across male demos according to Nielsen Media Research.* “The Dude Perfect Show”ranked #2 across cable in its timeslot for Men 12-17 with an impressive 1.29 rating, and is the network’s highest rated original series premiere ever among Teens 12-17 earning a .79 rating. Including encores over the weekend, 3.4 million viewers have are embraced their inner-Dude.

April 7, 2016

AdWeek: Why WSJ’s Sponsored Content Features the Economics of Sex and Drugs Gives Starz, Netflix Viewers Background On Their Favorite Shows

Want to know the cost of a royal wedding feast in 15th century Italy or a sex slave in ancient Rome? To promote The Girlfriend Experience, a new Starz show about the world of high-end escorts, WSJ Custom Studios, the Wall Street Journal’s in-house content marketing agency, created a content piece exploring the economics of prostitution, dating and marriage throughout history.

The piece, Business of the Heart, is an in-depth feature story with video clips of the show throughout and an interactive timeline on the historical price of love and lust, including the costs of: a bridal gift in Mesopotamia in 200 BC versus a sex slave in Rome in 27 BC, a marriage license versus a prostitute in 1800s England, and a date versus a subscription to porn in New York in 2015. The piece launched on the Wall Street Journal’s website on Monday and will run in print on Friday alongside an ad for the show, which premieres on Sunday and is based on the 2009 Steven Soderbergh movie of the same name.

March 14, 2016

Variety: WGN America’s ‘Underground’ Premiere Sets Network Record

WGN America’s new drama “Underground” got off to a great ratings start last week, with time-shifting and encores helping it to become the network’s most-watched original scripted entertainment program to date.

In Nielsen’s “live plus-3” estimates, the regular-timeslot debut of the period drama about a group of slaves planning a 600-mile escape from a Georgia plantation averaged 2.3 million total viewers, including 985,000 adults 25-54 (0.83 national rating) — roughly 10 times the network’s primetime average season-to-date. It grew from its same-day averages by 60% in total viewers (from 1.42 million) and by 68% in the demo (from 585,000 or 0.49 rating).