AdWeek: Why WSJ’s Sponsored Content Features the Economics of Sex and Drugs Gives Starz, Netflix Viewers Background On Their Favorite Shows
Want to know the cost of a royal wedding feast in 15th century Italy or a sex slave in ancient Rome? To promote The Girlfriend Experience, a new Starz show about the world of high-end escorts, WSJ Custom Studios, the Wall Street Journal’s in-house content marketing agency, created a content piece exploring the economics of prostitution, dating and marriage throughout history.
The piece, Business of the Heart, is an in-depth feature story with video clips of the show throughout and an interactive timeline on the historical price of love and lust, including the costs of: a bridal gift in Mesopotamia in 200 BC versus a sex slave in Rome in 27 BC, a marriage license versus a prostitute in 1800s England, and a date versus a subscription to porn in New York in 2015. The piece launched on the Wall Street Journal’s website on Monday and will run in print on Friday alongside an ad for the show, which premieres on Sunday and is based on the 2009 Steven Soderbergh movie of the same name.