April 7, 2016

AdWeek: Why WSJ’s Sponsored Content Features the Economics of Sex and Drugs Gives Starz, Netflix Viewers Background On Their Favorite Shows

Want to know the cost of a royal wedding feast in 15th century Italy or a sex slave in ancient Rome? To promote The Girlfriend Experience, a new Starz show about the world of high-end escorts, WSJ Custom Studios, the Wall Street Journal’s in-house content marketing agency, created a content piece exploring the economics of prostitution, dating and marriage throughout history.

The piece, Business of the Heart, is an in-depth feature story with video clips of the show throughout and an interactive timeline on the historical price of love and lust, including the costs of: a bridal gift in Mesopotamia in 200 BC versus a sex slave in Rome in 27 BC, a marriage license versus a prostitute in 1800s England, and a date versus a subscription to porn in New York in 2015. The piece launched on the Wall Street Journal’s website on Monday and will run in print on Friday alongside an ad for the show, which premieres on Sunday and is based on the 2009 Steven Soderbergh movie of the same name.

March 14, 2016

Variety: WGN America’s ‘Underground’ Premiere Sets Network Record

WGN America’s new drama “Underground” got off to a great ratings start last week, with time-shifting and encores helping it to become the network’s most-watched original scripted entertainment program to date.

In Nielsen’s “live plus-3” estimates, the regular-timeslot debut of the period drama about a group of slaves planning a 600-mile escape from a Georgia plantation averaged 2.3 million total viewers, including 985,000 adults 25-54 (0.83 national rating) — roughly 10 times the network’s primetime average season-to-date. It grew from its same-day averages by 60% in total viewers (from 1.42 million) and by 68% in the demo (from 585,000 or 0.49 rating).

February 28, 2016

Deadline: ‘Spotlight’ Wins Oscar For Best Picture; Pope Challenged By Producer From Stage

Spotlight tonight took the big prize at the 88th Academy Awards with a Best Picture victory. Nominated for a total of six Oscars tonight it also was the big winner Saturday at the Independent Spirit Awards. The Open Road-distributed and Tom McCarthy-directed drama about the Boston Globe’s Pulitzer Prize-winning investigative team’s exposes of rampant sexual abuse of children by Catholic priests and the subsequent cover-ups was chosen as one of the top 10 films of 2015 by AFI. McCarthy lost on Best Director on Sunday to The Revenant’s Alejandro G. Inarritu.

February 1, 2016

Variety: Strong Premiere-Week Sampling for WGN America’s ‘Outsiders’

Last week’s commercial-free premiere of WGN America’s “Outsiders” has become the most-watched premiere of an original series in network history.

The regular-timeslot premiere on Tuesday drew 1.75 million viewers and 818,000 adults 25-54 in Nielsen’s “live plus-3” estimates, up vs. its same-day averages by 66% and 85% respectively. The demo total is more than nine times what the network has been averaging in primetime this season.

The total rises to 3.9 million when same-day encores and digital viewing are included. And overall, when repeats later in the week are also included, the number of viewers who sampled “Outsiders” grows to 5.5 million.

September 6, 2015

AdWeek: The Year’s 32 Best Media Plans, From Always and Nike to Oreo and Taco Bell See why these brands made the cut

The best creative work loses all its power if it isn’t seen or experienced in the right setting or context. That’s why we at Adweek honor the media plan, arguably the most important part of the marketing process.

For more than 20 years, Adweek has run the Media Plan of the Year competition (though for many of its first years it ran in former sibling publication Mediaweek), which celebrates the best executions and communications plans created by media departments big and small for their clients.

The plans celebrated in this year’s section bristle with tech innovations, from our inaugural Programmatic, Data and Insights plans to the first International plans from across the world. From the personalization of TV spots to “magic mirrors” that transform your ordinary wheels into the car of your dreams, the variety is staggering. (One quick aside: there are 32 winners but the eagle-eyed will only count 29 stories—that’s because three agencies won in two categories.)