Digital Media Leader Tapped To Strategically Integrate Audience-First Approach to Harness Data in Media Planning & Buying

NEW YORK, NY — Media Storm, the award-winning media strategy, planning and buying agency, today announced that Julie Berger has joined as the agency’s first Executive Director, Audience Networks. In this newly created role, Berger will focus on the clients’ campaign integrations across the digital and addressable media ecosystem. Berger will help drive holistic solutions leveraging a data-centric, target segmentation approach, creating solutions that expand the agency’s remit from media ROI, delivering true business ROI. In that capacity, the position will oversee the management of the agency’s digital ecosystem which includes Media Storm’s influencer marketing, biddable media, and programmatic capabilities, particularly as they expand into other channels. Berger will lead these initiatives and operations across the US from the Los Angeles office, reporting to Steve Piluso, Media Storm’s Executive Director, Head of Media & Integration.

“Media Storm’s audience networks represents a shift in remit for a media agency from media-based KPIs to business KPIs for clients.  We see media as increasingly powerful levers for achieving business ROI, and our proprietary approach to front-end business planning deconstructs accepted notions of target audience definition eliminating waste while accelerating results.  We only fish where the biggest fish are and ignore the rest of the ocean,” said Piluso. “Our comprehensive approach has set us apart as an agency, and now with Julie’s expertise, we will achieve greater incorporation of this approach into more channels, which will undoubtedly deliver solutions and further success for our clients.”

“Now, more than ever, it is imperative that clients use an integrated “business opportunity first” approach to identifying audiences and building networks of audiences for our clients,” said Berger. “Media Storm has a wonderful legacy of creatively delivering results for their entertainment clients, and I am excited to marry my data-centric experience with their unique heritage to drive actionable results for clients of all kinds.”

Berger joins Media Storm from Initiative Media, an Interpublic Group agency, where she most recently served as Senior Vice President of Media Investment. During her five-year tenure at the firm, she was responsible for over $500M of media investments across all consumer touch-points in TV, digital, print, audio, and out-of-home. Berger was responsible for the go-to-market strategy for several major blue chip companies, such as Dr Pepper Snapple Group, Uber Technologies, Air New Zealand, Spin Master, and Lifelock, among others. Prior to that, she led the digital practice for Horizon Media Group’s West Coast office as their Vice President Managing Director of Digital where she oversaw 16 major accounts and increased digital billing by 200 percent.

About Media Storm
Media Storm is an award-winning media strategy, planning and buying agency that drives real world business results for clients by pairing a data-centric approach with creative thinking. The agency leverages its proprietary data and predictive modeling tools to pinpoint potential customers primed for acquisition, bundling them into audience networks that can be precisely targeted through strategic media activation. Founded in 2001, Media Storm has offices in New York, Los Angeles, and Connecticut. For more information, visit http://mediastorm.biz.

 

Media Contact
Laura Goldberg
LBG Public Relations for Media Storm
347.683.1859

lauragoldberg@gmail.com